Video production is an easy thing to get wrong, we’ve seen too many brands and individuals whose work isn’t getting any justice because of the lack of production values in their videos. At Jazz Arts & Communications, we believe in high quality video production values without compromise, and here we share three crucial things needed for professional standard videos to improve your brand and reputation.
Jazz Arts & Communications Director/Consultant Savvas Hadjigeorgiou recommends:
- Hire professionals with experience in your specific market.
- Hire people with creativity who can produce videos in an original way that will catch the eye and attention.
- Use a consultant to check production values or make sure your marketing director has experience with video production, which is the way of the future in digital marketing.
In more detail, why should you do any of the above recommendations?
Hiring professionals might seem like an obvious thing to do, but many companies try to use in-house amateurs to make their videos in order to save money or simply because someone volunteered in a well-meaning way. The fact is that it’s more expensive to your reputation to have a badly produced video clip, it reduces your brand credibility to such an extent that it’s simply not worth promoting. Even the most casual-seeming videos, the ones that seem to have been made spontaneously, have many hours of editing and filming behind them, so don’t be fooled by a video that looks easy to make, because there’s a lot of technique behind it.
Hiring people with creativity is an absolute must for your video to stand out from the crowd. Even a simple interview can be done with creativity, we can’t emphasise this enough. Creativity means resourcefully finding ways to communicate your brand in an original and persuasive way so that it doesn’t end up like all the other trees in the forest. Creativity also means making the visuals so impactful and emotionally appealing that they make people want to try your goods or services.
Why use a consultant or make sure your marketing director has experience with video production? This adds an extra layer of quality and ensures that the people carrying out your video productions have high standards for the lighting, sound, camera equipment and crew.
Since video is the way of the future for digital marketing in general and social media marketing in specific, it’s a great idea to follow our recommendations, and even better, contact us to film your productions or be your production consultants in the future. Email us: firstname.lastname@example.org