Financial news in marketing communications

forex binaries content

By Sarah Fenwick

There’s a wealth of ways to spin-off big breaking news stories for different content in the Forex and Binary Options industries, here are just four of them:

Blog about it.

Provided your company has a talented writer on call, a blog is a great way to show your company’s expertise and timely response to big market news. If your blogger can show a different angle on the news topic, that’s even better for positioning your company as the expert in Forex or Binaries.

Blogs are also helpful for good search engine optimisation (SEO), but make sure the main focus is on insights and not on keyword stuffing, which makes for tiresome reading.

Add your blog to social media channels.

Share your blog on social media like Facebook, Twitter or Linkedin, you’d be surprised at the response. Experienced traders and beginners are always looking for useful information to guide their decisions.

Communicate with your customers.

Share your blog with your clients in a newsletter or through your sales team, to build the relationship in a constructive and influential way.

Make a video about the topic. 

A video is a great way to communicate with your company’s clients and target audience, and once again, shows expertise, which builds trust.

Thanks for reading. Don’t hesitate to contact me to talk more about our marketing communications consultancy, content and video production services, email: jazzartscommunications@gmail.com or click here to follow Jazz Arts & Communications on Linkedin.

Sarah Fenwick is a marketing communications consultant, journalist and jazz singer, not necessarily in that order. To learn more about her services, visit www.jazzartsclub.com

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