What does holistic really mean in marketing? Is it just a buzz word, or something
that can be applied in concrete ways? In its traditional sense, being holistic means applying the values of love, gratitude,
positivity and compassion and looking at life in a spiritual way. It is the opposite of
materialism, which when taken to the extreme, means excessive greed, and selfishness.
The word holistic has a another connotation, meaning unified or all-in-one, and it’s
these two perspectives – the all-encompassing, broad view and, taking it a step further,
the spreading of positive vibes – that I want to explore with you in my E-Book How
To Be a Holistic Digital Marketer.