‘How to be a Holistic Digital Marketer’

sarah fenwick
Founder Sarah Fenwick

Contact: Sarah Fenwick

Tel: +357 95 147711




Sarah Fenwick, a leading marketing consultant and co-founder of the Cyprus-based digital marketing communications consultancy Jazz Arts & Communications, has released the new must-read E-Book ‘How To Be A Holistic Digital Marketer’.

Social media marketing becomes ever more important to the success of corporations and individuals, but as it grows, it is becoming increasingly complex. To guide companies which are seeking social media marketing success, Sarah Fenwick has released a new E-Book ‘How To Be A Holistic Digital Marketer’, focusing on the relationship-building aspect of marketing, and offering tips and successful approaches to managing social media campaigns and customer relations.

Sarah Fenwick comments: “Now that social media, or community media, have become so important in marketing, it’s equally important to understand that holistic values are key to persuading members of the community to buy your products or services. In effect, social media brings you into a dialogue with your potential customer that is much closer in nature than television or newspapers, it brings you into a direct relationship with a member of the community.”

Learn strategies for successfully persuading and influencing people to try and buy your products or services via social media, blogs, and many more tactics that work in the digital age. Understand how blogging builds reputations and how video content can make or break your brand on social media. Making the shift from traditional marketing to digital marketing has been difficult for many companies and individuals – this E-book answers many questions on making the transition, and is a must-read for any serious digital marketer.

Marketing communications consultant Sarah Fenwick has been working in senior positions in online marketing since 2004, before social media was even born, and brings a wealth of diverse experience to her new E-Book. Her experience includes many successful online marketing projects in Forex and Binaries, Music, Media, and Online Gaming. Her parallel careers as a jazz singer and journalist contribute creativity and editorial experiences to her marketing consultancy work, which includes building digital marketing departments, Content Strategy, Social Media Marketing Strategy, Search Engine Marketing Strategy and Search Engine Optimisation Strategy.  

‘How To Be A Holistic Digital Marketer’ can be purchased for 25 Euros from Jazz Arts & Communications website:


About Jazz Arts & Communications

Founded by recognised, resourceful marketing and video production experts Sarah Fenwick and Director Savvas Hadjigeorgiou, the company was established in Cyprus in 2012 and has a mission to take its clients’ international, online marketing communications to the highest levels of clarity and effectiveness as they build their business legacies.

Follow Jazz Arts & Communications on Twitter, Facebook and Linkedin.

Website: www.jazzartsclub.com


Approaches to Corporate Social Media Posts

Thank-You-QuotesIt’s not unusual for company employees to feel uneasy about posting on social media, mainly because of questions about what is appropriate to write about, and how it should be presented. All these doubts are understandable, so here are some tips about approaching corporate social media communications.

  1. Facebook, Linkedin and Twitter are quite different, so one size does not fit all.
  2. Keep your posts short and concise, while keeping a friendly tone. You might imagine you’re talking to your best friend for a Facebook post, or a valued colleague for Linkedin, for example.
  3. Always illustrate your point with a photo, it ramps up the interest in what you have to say.
  4. Remember that the whole point is to engage other people in a conversation and to direct people to your company website or take some other action to get involved.
  5. Communication is not one-way, so ask for others’ opinions.
  6. Let your personality shine through, nobody likes an anonymous feeling when they read someone’s post.
  7. Yes, it matters if there are spelling mistakes, but there’s always spell check, so don’t be in too much of a rush to post, take a moment to check for any errors.
  8. You can recruit and persuade through social media, so keep an open channel of communication.
  9. Say ‘Thank You’ often.

Most of all, build your confidence by asking for peoples’ feedback on your posts, you’d be surprised at how many people will give you useful and honest feedback.

Contact us today to ask about our social media consultancy services! Email jazzartscommunications@gmail.com


Jazz Arts & Communications Releases Sarah Fenwick Video Clip

Gifted Jazz singer Sarah Fenwick and brilliant guitarist Marinos Neophytou have released a stunning music video for the classic Jazz tune ‘Black Orpheus’ (A Day in the Life of a Fool), composed by Brazilian guitarist Luiz Bonfa.

The video is produced by Jazz Arts & Communications – www.jazzartsclub.com – and beautifully directed by Savvas Hadjigeorgiou.

The house that time forgot – Nicosia’s rich history showcased.

‘Black Orpheus’ is one of the songs from the duet’s new, self-produced CD ‘Jazz Way’, available online at this link: http://jazzartsclub.com/products-page/cds/197-2/

The clip was filmed in the house that time forgot – Nicosia’s ‘Hadjigeorgakis Kornesios Museum’, the former home of the Dragoman, who was the official interpreter for the Ottoman Sultan in 1779.

The song is based on the myth of the God of Music, Orpheus, who goes to the depths of Hades to bring his wife Eurydice back to life. The myth is about a tragic yearning for lost love, and the Jazz duet’s performance perfectly captures this feeling in the classic tradition of a torch song, combined with improvised melodies.

In the video clip, Director Savvas Hadjigeorgiou plays with contrasting realities that cross over from the past to the future, from life to death, from earth to space, from light to dark.

Beautifully shot, each frame is a work of art, as ‘Eurydice’ (Sarah) wanders through the Hadjigeorgakis Kornesios Museum, revisiting her past life, searching and waiting for her lost love.

The video can be watched, downloaded and shared at this link: https://www.youtube.com/watch?v=4NY4QElykhI&feature=youtu.be

About Sarah Fenwick

Sarah Fenwick is a gifted and renowned Jazz singer with a rare three-and-a-half octave range, who performs with intense feeling. She has recorded three CD’s, including the latest ‘Jazz Way’ with Marinos Neophytou. She is President of the Cyprus Jazz and Blues Association. See photos and more biographical information on her website www.sarahfenwick.com

Since 1991, the popular Jazz singer has performed hundreds of concerts in Cyprus, Israel, Kuwait, Italy and other countries. She is respected as one of Cyprus’ most improvisational and dedicated Jazz artists.

More on Marinos Neophytou

Marinos Neophytou studied at Berklee College of Music and is a multi-talented musician and songwriter who plays the guitar, saxophone and bass. He has worked for many years as a dedicated music teacher and has performed extensively in mainstream and Latin Jazz.

More on Savvas Hadjigeorgiou

“The secrets of good directing are something so simple and important to me, getting it right starts with a true understanding of these principles.” Savvas Hadjigeorgiou

Savvas Hadjigeorgiou studied Film and Television at Hofstra University in the United States, and has a successful career in directing for television and film. He has directed television series, documentaries, news programmes and is currently Head of Productions at Sigma TV. Savvas Hadjigeorgiou co-founded Jazz Arts and Communications with his wife Sarah Fenwick, and directs the company’s music video productions.


Sarah Fenwick Releases New Duet CD ‘Jazz Way’

125X125-Banner-ad-for-Jazz-_256Jazz duet Sarah Fenwick and guitarist Marinos Neophytou release their new CD ‘Jazz Way’. Order your copy by emailing sarah@sarahfenwick.com, or buy your copy by clicking here

Capturing the warm sound of live Jazz is not easy in this age of technology and special sound effects, but Sarah Fenwick and Marinos Neophytou have succeeded by recording their CD ‘Jazz Way’ live, and preserving the dynamic energy that is so exciting about this beautiful music.

‘Jazz Way’ was recorded in Cyprus, and the cover art features a photograph of old Nicosia within the walls. The Cypriot musicians based their fantastic new work on their series of Jazz concerts titled ‘Incurable Romantics’ in 2012. The concerts were a great success, and received rave reviews from other respected musicians, like the amazing classical pianist Yiannis Georgiou.

“It was like being transported to a Jazz Club performance of a sort that I didn’t think existed in Cyprus. Sarah is a committed and polished Jazz singer. She has a beautiful, crystal, bell-like, high frequency voice. And she is a complete artist in that she clearly lives and breathes her singing,” he said.

Sarah gives a beautifully polished performance and is accompanied with much conviction and also heartfelt commitment on the guitar by Marinos Neophytou, he adds.

jazz way photoOn the CD you will hear two blues originals, and seven Jazz standards. One particular favourite is ‘My Funny Valentine’, which is a unique improvisation on the 1937 classic song written by Rodgers & Hart. Music lovers will enjoy the most popular Jazz songs written by George Gershwin, Cole Porter and other great composers.

Just like love, these songs pass the test of time and remind us of the values of romance, dreams and passion.

More on Sarah Fenwick

Since 1991, the popular Jazz singer has performed in Cyprus, Israel, Kuwait, Italy and other countries and has recorded three CDs, including the hit ‘Love Life’ CD. She is respected as one of Cyprus’ most improvisational and dedicated Jazz artists. For more on Sarah, visit www.sarahfenwick.com

More on Marinos Neophytou

Marinos Neophytou studied at Berklee College of Music and is a multi-talented musician who plays the guitar, saxophone and bass. He has worked for many years as a music teacher. Marinos has performed extensively in mainstream and Latin Jazz.


Savvas Hadjigeorgiou – Director

savvas hadjigeorgiou
Savvas Hadjigeorgiou

Savvas Hadjigeorgiou – Director, Production Manager inspired by quality TV and video production

“The secrets of good directing are something so simple and important to me, getting it right starts with a true understanding of these principles.”

Savvas has worked at Sigma TV in Cyprus for many years, and has a great deal of experience in documentaries, prime-time television shows, magazine shows, news and informational shows.

He studied Film & TV Production at Hofstra University in New York, and is an experienced script writer.

Savvas is recognised as one of the leading directors and television experts in Cyprus.